If we want to be recognised, attract clients, secure that perfect job, build a brand, sell more widgets, connect with our ideal clients then we have to ‘put ourselves out there’!
But… do you have a strategy or is it just random?
Do allocate dedicated time or do you lose hours in your day after getting sucked in to one or more of the social platforms?
Do you randomly attend networking events - free or paid - or do you understand who the audience is and why you are giving up precious time to meet people in person?
I loved reading Sandy Colombo’s article a few weeks back OMG LinkedIn Overwhelm. I could relate to so many of the points raised but I really appreciated the Top Tips and I guess the one that hit home was
If people are to see you and trust you, what is the message you want to portray? Have you considered this recently? Has it changed? Or are you randomly posting whatever is on your mind at the time?
And this can be ok too. If it is part of your plan to be personable and open with everything going on in your world.
But if you are a professional, connecting with and attracting a fellow professional audience, you are probably looking to enhance your credibility. Your engagement could be more useful and engaging to your clients and fellows if it is sharing value-add content. At least as the larger proportion of your posts.
I tend to share what is on my mind, or what I’ve been inspired by, from books I’m reading, courses I’m taking, or things that have triggered a thought that I feel could be explored further.
Often these come from conversations with my clients - if this is relevant to them then it is probably relevant to others too.
But I am also conscious that I should have a more defined strategy around how how things I share relate to my courses being launched, or key events that are happening locally that could be useful to my clients, potential clients and my wider connections.
I love sharing my thoughts and I hope that adds value. I hope that they inspire someone to consider something and make a positive change in their life. Perhaps one day they will become a client, or refer a client, but far greater for me, is that I have added something that might be really helpful to at least one person - it might be life-changing, ground-breaking, but I will probably never know… That is the power of social media - you really have no idea how far it reaches and who it may touch.
I also need to be more specific about the time I spend on the various platforms....
To summarise - the key points here are:
In many ways the same basics apply, as above, in defining why you are attending and what your objectives are - make sure they align and support your overall strategy.
There are some extra things to consider:
Build relationships, build connections and build new friendships. Life is about connecting. Do it with purpose and intent. Do it with respect. Do it with love. Be open. Be honest. Be genuinely you!
Manage your time. Align it with your goals, strategy and purpose. Set your objectives and tactics. Schedule connecting into your diary. Make it real. Make it happen.
Feel free to leave your thoughts in the comments below as I would love to hear from you!
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